We covered the universe of Lyre’s Extraordinary Bar, an experience designed around non-alcoholic spirits and bold cocktails. Our photo and video approach aimed to capture the energy of the place, the precision of the gestures, and the elegance of a convivial moment.
On the occasion of Dry January, Lyre’s and Drinks&Co have created The Extraordinary Bar, the first alcohol-free pop-up bar in Paris, located on Rue Saint Lazare. We supported the experience with dedicated photo and video coverage.
We covered the universe of Lyre’s Extraordinary Bar, an experience designed around non-alcoholic spirits and bold cocktails. Our photo and video approach aimed to capture the energy of the place, the precision of the gestures, and the elegance of a convivial moment.
On site, we filmed an interview with one of the bartenders and recorded the making of a cocktail, in order to add rhythm and educational value to the content. A way to showcase the expertise, the gestures, and the experience offered by Lyre’s.
The experience was highlighted by Paris Secret, which presented The Extraordinary Bar as the first alcohol-free bar in the capital. Our images fit into this visibility, showcasing the atmosphere, decor, and identity of the event.